I design and develop WordPress websites, dealing directly with small to medium sized London-based businesses in a variety of sectors, as well as design agencies. I spread my time between working in-house with clients in Central London UK and working from my home in Clapham. You can view my portfolio or find out more about me.

Current availability: Currently unavailable due to long-term booking until May 2017

Infiniti Cars Europe


I worked at agency TMW to produce this website for the European market for car manufacturer Infiniti, as an integral part of the 15-man team which included design, content, technical and project management staff, using Agile methods.

The project had a very tight timeframe so it was decided to start with an off-the-shelf WordPress theme to save time. I used this to create the framework for the site, then created re-usable components to which the content team could add their content. I dealt with all technical aspects such as theme and plugin research, developing the theme to match the designs, coding custom modules such as persistent navigation menus, added an interactive map/dealer locator, and helped to plan the frequent deployment processes. I advised the design team to help them design within the restrictions of the theme’s functionality, and likewise worked to remove technical restrictions based on design requirements. The site is fully responsive and multi-lingual over five languages.

The project was a success, meeting deadlines and receiving praise from the client.

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Fanbookz Football Social Network


Fanbookz is the world’s first football-only social network with over 200,000 monthly visits. I worked close to the start of the project building new features for the site, working with the designers to build designs into Twig templates and writing javascript components. I helped to code a Facebook-style inline comments system, the match predictor game, news, club and stats pages.

As the site grew more popular I worked on optimising the site by using techniques like icon fonts and sprite sheets using Gulp, and rendering HTML on the front-end by passing JSON data through Mustache templates using Hogan.js.

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RAW Productions Video Production Studio


RAW are a London-based video production studio with clients such as EMI, Sony Music, Twitter, The British Heart Foundation and Vodafone.

As part of a company re-branding exercise they came to me to redesign and rebuild their website. I worked closely with a copywriter to ensure the brand’s message was inline with their goals, and from there designed the site around the content. I built the website with WordPress, and to best showcase their work I added features such as full-screen background video, a popup video showreel and a filterable portfolio of work.

Since it’s introduction, the website relaunch has generated a 30% increase in sales.

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Dealchecker Travel Comparison Site


Dealchecker are one of the UK’s largest travel comparison websites – with over 2.5m pageviews per month and over 1m email subscribers. When I came onboard the site was in need of a design refresh and modernisation. I worked with the team on a series of phased improvements to the UI including the header, search forms, search result, landing and blog pages. I was involved from sketching initial designs and wireframes, designing them and then developing the front-end code, and working with the backend team to integrate this into the existing framework.

I was also tasked with making the site responsive, to work across all devices.

My updates were A-B tested which proved invaluable to the process to track improvement performance. I improved bounce rate of key pages by up to 30%.

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Ben Pentreath Shop, Interiors & Architecture


Ben Pentreath Ltd is a small shop in London’s Bloomsbury selling a carefully chosen range of new products and an ever-changing variety of antiques, second-hand books and unusual presents.

They came to me to design and produce an e-commerce solution which could sell their wide range of goods throughout the UK, 24 hours a day. We chose upon an eclectic mix of typefaces, colours and bespoke photography to create a vibrant and unique online shopping experience.

The online shop was expanded with a WordPress blog which as well as handling blog updates, functions as a content management system for pages detailing Ben’s growing architecture and interior design companies.

In it’s first year, the website generated sales valued four times that of the website’s design and build cost.

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Small Projects

I have been designing and building commercial websites since 2001, during which time I’ve worked on over 50 websites. These have included larger, contract-based projects and smaller websites for businesses in London, including blogs, portfolios, corporate and e-commerce sites – mainly using WordPress. I take on a small number of these projects each year to supplement my contract work.

About Me

I’m a London-based freelance front-end developer with a strong interest in UX and a background as a graphic designer. I work closely with designers, developing wireframes and turning ideas into interactive, responsive, data-driven websites and applications. My design background gives me a sharp eye for detail, translating designs as closely as possible to the finished product.

I’ve worked for some of the best agencies in London including Possible, TMW, Tangent and HeyHuman, and multiple small studios and startups. I’ve worked in a multitude of company sectors, team sizes and server environments.

I’ve also built over 50 websites using WordPress since 2008 – there’s not a lot I don’t know about WordPress!

Please get in touch if you’d like to discuss a project.



  • HTML 5
  • CSS 3 (LESS, SASS, Stylus)
  • Bootstrap 3
  • jQuery
  • Javascript
  • Twig
  • Hogan.js
  • Underscore.js
  • Gulp
  • PHP
  • MySQL
  • Git
  • WordPress
    • Custom themes
    • Custom plugins
    • Custom post types & taxonomies
    • ACF, WPML, WooCommerce


  • 2012-Present Freelance front-end developer
  • 2009-2012 Joe Smalley, Old St: Website designer & developer
  • 2008-2009 Electric Studio, Oxford: Website designer & developer
  • 2004-2008 Motion Studio, Oxford: Print and branding designer
  • 2001-2004 BA Graphic Communication 2:1
  • 1998 Coded first website at age 15

Contact Me

I spread my time between working in-house with clients in Central London and working from my home in Clapham.

Please note that I am currently only looking for contract work with large agencies and companies.

I would be happy to respond to your enquiries within 2 business days and can provide a quote if required.
Due to the amount of requests I receive, I am only contactable via email initially.