Joe Smalley - Web design London

What I Do

I provide a range of services:

Website Design

I design completely bespoke websites which are tailored to my clients needs. Every one is designed from scratch, without using any pre-designed templates.

I make sure they look great, unique and memorable, and appeal to their target audience.

I also design with good usability in mind, making them very easy and straightforward for users to use. This ensures they complete their goals on the website- whether that is to find the required information, to buy a product, or to get in contact. This in turn provides a positive user experience, which increases return visits and word-of-mouth promotion. It is therefore a very important part of the process, and why good design often quickly pays for itself.

Examples: Gemma Sutton, Oxford Authentication, 22GT Racing

Content Management Systems

Nearly all my websites are based on a Content Management System, which allow my clients to add and edit their site’s content themselves- for instance text, images, videos and new pages. I use WordPress which is free and is refreshingly easy to use, even for non tech-savvy users. It is web-based, which means my clients can edit their website from any computer with internet access, in any country. It is secure and password-protected.

WordPress is a modular system, allowing for additional features to be easily added on to expand capabilities. Typical websites use an image gallery and a blog/news section, with extras such as booking systems, calendars and databases easily added on too.

I make sure my websites are coded in the correct way to be SEO-friendly (Search Engine Optimisation), meaning they stand their best chance of appearing as high as possible in search engine results (like Google).

E-Commerce Websites

Using CubeCart or Magento e-commerce platforms, I can build full e-commerce websites capable of selling thousands of products. They can take payment online though a number of payment gateways, and provide shipping worldwide through a number of shipping services.

Either platform provides a secure area for management of products, categories, prices, images, sales, promotions, customers, orders, shipping methods, payments and more – giving complete control over the shop.

Examples: eCom Cameras, Ben Pentreath Ltd, Sarah’s Flowers

Bespoke Website Development

I can can develop bespoke functions and modules for websites, ensuring they can provide almost any functions that are required.

I work on both website frontend and backends using XHTML, CSS, Javascript/JQuery, PHP, XML and MySQL.

Logos, Branding & Print Design

I design creative and unique looking brands which appeal to the appropriate target audience.

My experience in print also means I can produce business stationery, adverts, brochures and more – providing a seamless branding experience.

Website Hosting

I have my own web server where I can host your website and assist in the technical set-up of the site, domain names and emails. By hosting with me it means you only have one company to deal with for your website. It also ensures the website I build is compatible with the hosting, thus there are no server set-up fees to pay.

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